We then learned about three advertising tactics to be aware of: exaggeration, generalization, and scare tactics.
The students created their own ads using at least one of these tactics. Here they are at work:
Saturday, March 9, 2013
Grade 5 Advertising Agency
After reading Balloons Over Broadway, Grade 5 students took a look at balloons then and now. They realized that today's Macy's Parade balloons are used as giant advertisements. And that our familiarity with product mascots means we've all seen a LOT of ads.
We then learned about three advertising tactics to be aware of: exaggeration, generalization, and scare tactics.
The students created their own ads using at least one of these tactics. Here they are at work:
We then learned about three advertising tactics to be aware of: exaggeration, generalization, and scare tactics.
The students created their own ads using at least one of these tactics. Here they are at work:
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